Advertising agency NON PROFIT PPC MARKETING has been founded to help Non Profits take full advantage of Google Ad Grants. We sincerely believe that all Non Profit Organizations including NGO, 501(c)(3), Charities or Foundations can significantly increase their web presence, drive website traffic and achieve specific marketing goals through Free Google Ads Credit.
We help to grow your NPO through free advertising of your fundraising, brand awareness or volunteer recruitment activities.
We work individually with each Non Profit to craft and submit a perfect Ad Grant application. So far 100% of our clients have been approved by Google.
Learn about Application Process
While waiting for the approval we work on the PPC Campaign strategy. We identify campaign themes, key messaging and KPIs. We also setup Google Analytics tracking to measure goal completions.
We conduct in-depth keyword research, write multiple compiling ad copies, specify targeting and bidding strategies utilizing Google best-practices. After getting client’s approval campaigns go live.
We continuously oversee, optimize and expand existing campaigns, report on performance, create seasonal campaigns and do other on-demand changes requested by our Non Profit clients.
Cost-per-click (CPC) bid cap of $2 is due to competitive character of Google Ads auction, a major obstacle in utilizing the full $10,000 a month in Google Ad Grants. Common health-related keywords for instance cost on average as much as
¹ 2016 WordStream
Next to bid cap all Ad Grants Google Ads accounts need to comply with these & few more requirements
Average click-through rate must not fall under 5% in 2 consecutive months.
1-word phrases, generic keywords and keywords with low quality scores are not allowed.
Ads might link to pre-approved high quality domains only. Commercial advertising is restricted.
We build up extensive keyword lists with focus on cheaper, yet highly relevant long-tail keywords. Domains, ads and keywords are audited and regularly monitored to ensure full compliance. This way we avoid competition, achieve high click and conversion volume while complying with all Ad Grant regulations.Our unique approach
Longer phrases capture the true search intent, are cheaper and usually convert better than most common keywords, which makes them ideal for Non Profit Marketing Campaigns. Forget about time-consuming keyword mining, we will do this for you.
We dynamically generate content of your text ads to serve just the right information to the right crowd at the time of the search. High relevancy helps us achieve higher click-thru-rates and lower CPCs. As a result you get more traffic out of Ad Grants.
Conversion quality and quantity maximization is the ultimate goal of every campaign. We set up tracking and make sure all actions are captured, attributed and interpreted correctly. Maximize conversions bidding strategy helps us bid over usual maximum of $2.
We put full Google Ads potential to work against achieving tangible results for your Non Profit. Through Retargeting search and display campaigns we serve your ads repeatedly to engaged audience ensuring highest possible conversion rate and ROI.
NON PROFIT PPC MARKETING is managed and operated by
Peter is a Google Ads certified professional & Google Partners Trainer with background in Search Engine Marketing, Web Analytics and Conversion Funnel Optimization. He worked on variety of campaigns spanning from a multi-million dollar app user acquisition campaign to startup client campaigns. Now he combines his passion for Google Ads and Non Profits and pursues professional marketing consulting services for NPOs. Transparency and Fairness are his top life values.
Tomas has been actively engaged in direct communication with B2B clients for 8 years. His deep understanding of various marketing aspects coupled with friendly and easy-going attitude make him a great consultant. He believes in win-win relationships with partners and the power of rightly-executed marketing campaign. Tomas understands nonprofit needs and cannot wait to get your Non Profit organization on to the market with the help of Google Ad Grant campaigns.
Mojmir is a professional Digital Media Specialist with a focus on performance delivery with over 8 years' experience. He worked for two of the world’s top media agencies: Dentsu Aegis Network - iProspect and Starcom Mediavest Group. Planned and managed over 100 of campaigns within various industries and markets for companies such as General Motors, H&M, Mondelēz or The Coca Cola Company. His top skills are Web Analytics, Google Ads & Facebook Ads.
Peter's efforts on our Web site have helped us from a "limp along" online effort to growing our web presence to nearly maxing out our PPC efforts! He is a gem and really knows how to work the backend to make the front end happen! I don't know what we would do without him and his expertise!
Liz Fraumann, Executive Director of Securing Our eCity Foundation
Read how SOeC grew its web traffic and resource downloads by over 500% -- Case Study
No setup cost, no credit card details, just simple and clear contract with flat commission charged only if results are achieved. Quick response times and willingness to go beyond included.
We understand budgetary constraints of most Non Profit Organizations, therefore we only charge fair success fee based on an actual Google Ads Ad Spend, after the results are delivered.
No Spend = No Campaign Results = No Commission. Our commission is directly linked to campaign performance which always guarantees you top quality of our service.
Apart from PPC management we help you set up web analytics, do SEO right, localize international campaigns and create landing pages that convert. All included in single commission.
We personally manage and optimize every account towards your marketing goals. Our service is not limited by number of AdGroups, Keywords, Ads or anything else.
Has your Ad Grant account been suspended? You are not sure if you are fully compliant? We can help!
Automated account audit is fast and free way to ensure that your account is in good standing. Understand if you are compliant with all new Ad Grants program requirements already or what do you need to change to become fully compliant. Audit is fully automated and only takes a few moments.
Run our audit and find out if you follow all program rules. Identify problematic areas, fix them upfront and avoid account suspension.
Our audit does not end by stating what the problems are. We will also deliver a list of optimization ideas and tips to achieve full compliance.
Our audit works automatically, it is absolutely free and safe. No data will be shared and nothing is your account will be modified.
We have reviewed hundreds of Google Ads accounts. Contact us and we will be also glad to conduct manual in-depth audit of your account.
Regardless of where you come from, Google Ad Grants campaigns can be used to promote your cause anywhere in the world. Our international team would love to support your expansion. We speak native: